Covenant Church Furniture

Covenant Church Furniture approached me in the spring 2007 about writing the copy for their new product catalog. The company had recently changed ownership and need to update its existing catalog.

After a crash course in pew making, I used the technical writing and copywriting skills I learned from my graduate classes to guide readers through the pew-buying process. Aside from the face that I didn’t know anything about pews, the most challenging part of this project was writing an introduction (page two) that communicated to the readers that Covenant’s solid-wood products are better than other manufacturers’ all-wood products and that solid-wood pews are worth investing in.