Since LifePoint Church started in 2004, I’ve worked there as a volunteer, intern, and employee and have been responsible for its documentation and its web development. I’ve worked with LifePoint’s Director of Creative Communications Chris Austin (who is, for full disclosure, my husband) to ensure that LifePoint’s identity remains consistent and professional.
LifePoint’s print documentation ranges from one-page, take-home materials for visitors and members to lengthy documents that have been professionally designed and printed. Most recently, LifePoint embarked on a capital campaign, which resulted in an identity redesign. While Chris Austin was responsible for the design of the new identiy and the capital campaign materials, I was responsible for editing their content and ensuring that it was concise, correct, and clear for LifePoint’s congregation.
After the capital campaign, LifePoint’s pastors rewrote LPC’s membership book, expanding it from 30 pages to 100+. As the pastors provided fresh content, I added it to a new InDesign template designed by Chris Austin, and I edited the material for organization and accuracy.
- City on a Hill Capital Campaign book
- Navigation Series Membership book
Online
LifePoint’s web development began in 2004, and its web site has gone through four major revisions. The current rendition uses WordPress.org as a content management system and a customized theme. The site was designed by Chris Austin, but its organization and functionality was my responsibility, as was styling the theme’s CSS to match the design.
LifePointOzark.com is not the only place LifePoint Church can be found on the web. In 2008, I began working on LPC’s social networking plan. We started with a page on Facebook.com and have used it to publish photography, videos, and events. We also set up a church-wide Twitter account that publishes LifePointOzark.com’s RSS feed plus event details and a daily Bible reading plan. In 2009, LifePoint’s leaders and I are exploring how Twitter can be used to communicate with specific groups of people. I used HootSuite.com to manage LifePoint’s multiple Twitter accounts.
In addition to LifePoint’s web site and social networking, I am responsible for LifePoint’s weekly sermon podcast. Every week, I update the XML file weekly and publish the RSS feed using the podcasting program FeedForAll. The podcast is available on the main site and on iTunes. Both the podcast and blog RSS feeds are managed with Feedburner.com.
Lastly, for the third rendition of LifePointOzark.com, I was responsible for creating event banners for the website. These banners were created using Adobe Photoshop and photos from iStockPhoto.com.
