My husband started working for PLS Creative Solutions in 2007 and quickly discovered that this start-up company’s sales materials needed to be rewritten. I worked with the owners to define the project and started by writing the brochure copy.

The brochure is an overview of PLS’s four product lines and was the most challenging piece to write because it was my first piece for the company. Once I became familiar with the company and the expectations of the owners, the other pieces were easier to write. The sale sheets rehash what the brochure already says about the four product lines.

• Brochure