Tagged: twitter

March 30th, 2009

True Beginner’s Guide to Twitter: Basic Twitter Functions

Today’s post, the first of four, is a collaborative effort by me (@sarahjoaustin) and Linden (@xgravity23). In this post, you’ll learn the basic functions of Twitter. In the next three posts, you’ll learn advanced Twitter functions; how to use Twitter on the web, at your desk, and on the go; and get our recommended Twitter tools and resources.

Basic Twitter Functions

Twitter is simple, but we understand that everyone crawls before they walk, so this section explains the basic functions of Twitter and defines Twitter jargon. You’ll learn how to create a tweet, find and follow others, reply to other tweeple, send a direct message, and “favorite”  important tweets.

The Tweet

This is the building block of Twitter, your 140-character message, sent out to the whole Twitterverse. What’s the point of a tweet? Well, it’s very much like the status in Facebook: a short summary of what you are doing now (an update) or a clever observation about the situation you find yourself in at this moment.

Tweet

Tweet

As Twitter spread in popularity, many people starting tweeting links to images or interesting articles, and we’ll tell you how you can do more with your tweets in a later post.

Many people have asked us, “What’s the difference between a tweet and a Facebook status?” And our best answer is Twitter is your Facebook status without the Facebook interface. Or it may be easier to think of Twitter as public instant messaging, a perpetual conversation with people all around the world because it also functions as a messenger, too. In fact, the way you use Twitter may be quite different than the way we do because so many third-party Twitter applications exist to make Twitter work for you.

Following

We suppose that if you like to make pithy statements to yourself about what you are doing, you don’t need to follow or be followed on Twitter, but we’re guessing that you’d like to use Twitter to interact with your friends and family, people around you geographically, celebrities, and news outlets, to name a few.

At Twitter.com, navigate to an account page other than your own, and click the Follow button under their profile picture to begin following them. When you follow someone else, their updates will appear on your Twitter homepage (when you click on Home or Profile at Twitter.com) and in your Twitter timeline. Unlike Facebook, following someone is not necessarily mutual, so you may add celebrities like @RainnWilson or bands like @Coldplay, but they will not necessarily follow you in return.

Follow

Follow

Following and being followed is perhaps the most overwhelming part of getting started with Twitter. When you’re ready to start following others, click Find People at the top of your Twitter page. Twitter provides four ways to find others to follow:

  • Find on Twitter. If you already have in mind the people you know who are on Twitter, you can search for them by username, first name, and last name. If you’re looking for someone specific, this is the best way to find them.
  • Find on other networks. If you’re brand new to Twitter, using your contact lists from Google, Yahoo!, AOL, Hotmail, or MSN is the fastest way to find people you know because Twitter pairs the email addresses in your accounts with existing Twitter accounts.
  • Invite by email. You can always share Twitter with someone you know by inviting them by email. Even if they choose not to sign up for a Twitter account, they can still follow you by texting ‘follow [username]‘ to 40404 on their cell phones.
  • Suggested users. Unlike Facebook, Twitter’s list of suggested users are not necessarily people you know personally. More than likely, Twitter will suggest other users who are popular or important on Twitter.

Once you’ve found a handful of people to follow, you’re on your way to a robust Twitter account. If you’re still looking for people to follow, your best bet is to check out the profile pages of the users you know the best and study who they follow. Chances are they’ll know someone you know, too.

Following

Following

But a word of caution: Following too many people too fast (by the thousands) will raise a red flag to Twitter that you’re a spammer and increases the potential that Twitter will suspend your account.

And a note on who not to follow: More than likely someone will follow you that you don’t know, and that’s OK. It’s up to you to decide whether to follow them. If you don’t know them personally, it’s wise to check out their profile page. You’ll know they’re spammers by looking at their followers/following ratio; if they’re following hundreds or thousands of people but only a few hundred are following them, they’re probably spammers and following them is a waste of time.

Spammer Example

Spammer Example

The @ Replies: Normal and Embedded

You’ve read an interesting tweet and want to respond. What now? Simply begin your tweet with the at symbol, @, and the tweet’s author’s username, like this

@reply

@reply

From Twitter, you can also click the gray arrow that appears on the right of a tweet. A normal @ reply is your side of a public conversation. Your tweet will show up for that user when they click “home” on the Twitter home page, or if they click “@ Replies.” Normal @ replies are not private, but Twitter allows each user the ability to control whether or not they see @ replies that aren’t directed to them (change your settings by going to Settings > Notices > @ Replies).

An embedded @ reply is a combination of a normal tweet and a normal @ reply. Unlike a normal @ reply, an embedded @ reply does not begin with @[username], but starts like a normal tweet: with text. Somewhere in the tweet, you will use @[username] to provide a link to that person’s Twitter stream, like this.

Embedded @reply

Embedded @reply

Embedded @ replies serve two purposes: They share your current thoughts and they connect your followers to another tweeter who they might not be following yet. Unlike normal @ replies, followers cannot filter these tweets out by changing their settings, so you know that all of your followers will see these tweets.

Keep in mind that the person you referenced in the @ reply might not see the tweet, as it is not delivered to their @ replies tab.

Direct Messages

Direct Messages (DMs) are very easy to understand: They are private messages, readable only by the person you send it to. To send a DM, write simply start your tweet with the letter D followed by the receiver’s username.

Direct Message

Direct Message

Favorites

Found a tweet that you like and don’t want to lose track of? At Twitter.com, simply click the gray outline of a star that appears on the right-hand side of every tweet. It will be filled in with yellow, and the tweet will appear in your favorite list, accessible from your Twitter homepage, and more and more frequently, from within dedicated Twitter clients.

Favorite Star

Linden uses her favorites to keep track of tweets that are particularly witty or astute. Sometimes, she uses them to mark a tweet that she wants to look at again later, maybe because it contains a link to something that she want to read when she’s on her computer (and she’s viewing it from her iPod Touch). Both of us tend to comb through our favorites regularly and if a tweet has lost its zing, we’ll un-favorite it.

Remember, favorites are public because anyone can view them by going to your profile and clicking on “favorites” in the right-hand menu.

That’s all for today. Tomorrow, Linden will share advanced Twitter functions, and Wednesday and Thursday, we’ll hit how to Twitter on the web, at your desk, and on the go and our recommended Twitter tools and resources.

March 27th, 2009

Oodles and Oodles of Fun (and Craziness), Oh My!

Sheesh! This has been a whirlwind week. Lots and lots and lots going on. All of them awesome. But none of them allowing me to sit down and think and write even though all of them are blog, Twitter, web development related. What a catch 22. Let me share a few of them, so you know what’s going on.

SGFblogs.com

As many of you know, I’ve sort of dove in with the Springfield Bloggers Association. Mostly ball picking upping, which I’m happy to do. I love blogging. I love bloggers. You all know this. I hope that’s one of the reasons you read me nearly every day. Anyway, I’ve been at work on the SBA’s blog for a week or so, and I met with Andy Cline last night to discuss the blogroll and other possibilities for the group. The site is ready for visitors (but be patient, we’re still tweaking a few of the features/design elements), and if you’re in the Springfield area, I encourage you to submit your blog to our blogroll. If other local bloggers help promote SGFblogs.com and help it grow, it could quickly become a hub for bloggers in Springfield. We don’t know what that exactly looks like yet, but that’s why we need lots of bloggers to participate and help shape the group and site.

Project Hawk

Linden and I finally wrapped up our Twitter help guide (code name: Hawk) this week, and it will be published on our blogs starting Monday. A bulk of today will be spent getting my posts ready. We decided to split the four posts between us, Sarah, Linden, Sarah, Linden, so we can share the traffic. Once we’re done publishing, we’re having my husband design a little ebook for us. Chris is helping me with another top-secret project next week that has to roll out on Thursday, so he’ll do the ebook after that. Truly, this has been one of my favorite collaborative writing projects. I really haven’t done any outside of school, and group school projects are always rough when you’re the overachiever. I always got the fuzzy side of the lollipop, so to speak. Anyway, collaborating with Linden has been super fun, and this project counts as my first international writing project.

Continuing Ed Classes

The third project that’s been crazy consuming is completing applications and proposals for a few continuing education classes I’d like to teach at our local community college. Of course, they’re blogging related. I have three blogging classes–beginning, intermediate, and advanced–outlined, and I have a few social networking classes outlined, too. The classes are for the summer, and I need to get on the ball and get them out the door, so they can be reviewed before the summer schedule is wrapped up and mailed to the community. I hope there’s some interest in them. I love helping bloggers work on their blogs. (And I could use some extra cash.)

So my blogging may be a little scarce for the next two weeks or so. I’ll try to get in a few updates here and there, but don’t worry if I’m not around. I’m here. I’m checking in. Just not writing too much. Oh, yeah, and then there’s Easter and I’m going home to hang out with my folks for a few days, and there’s not much in the way of Internet speed there. I just stay up with my mother until 2 AM talking every night.

Anyway, have a great weekend! And if you’re in Springfield, stay warm. Snow is coming. (But that’s a blog post for another day.)

March 18th, 2009

3 Things Twitter’s Been Doin’ for Me Lately

You all know that I’ve been a little excited about Twitter lately. This remains true, but I think my excitement has tapered off just enough that I hope I’m no longer annoying. I’ve got multiple accounts set up, and I’m using several tools to help me manage those accounts. Today, though, I want to share what Twitter has been doing for me lately.

1. Twitter Allows Me to Share My Interests with Others

In addition to being excited about Twitter, I also get excited about blogging, but I realize that my personal life and the friends who follow my personal account don’t necessarily share those same interests, which is why I created Blogger’s Guide and Tweeple’s Guide accounts just so I can share the reading material I come across that I deem shareable. And yes, there are two accounts because blogging and twittering don’t necessarily overlap for all people (though I think they should).

2. Twitters Provides New Reading Material

I love my Google Reader as much as the next blogger, and a lot of the material I share on Blogger’s Guide and Tweeple’s Guide come from the blogs and websites I read. At the same time, I still miss a lot of fresh blogging- and Twitter-related material on the web. Every day, I scan through the Twitter feeds for BG and TG, looking for articles that I’ve missed. I read them, and if I think my followers will enjoy them, I retweet them to the appropriate account.

3. Twitter Helps Me Network with Others

My BG and TG accounts are new (since January) and pretty much unknown in Twitter circles. Still, I spend a bit of time every week looking for people who might be interested in following me. Enter Twitter Search. At first, I searched for blogging- and Twitter-related keywords to scope out new people, but the search results were overwhelming. Lately, I’ve tied those same searches to Springfield, Missouri, and found many bloggers and twitterers in my area. Even though these accounts are not geographically specific, I think tying them to a specific place and a specific person (me) builds their credibility.

So that’s what Twitter’s been doing for me lately. What’s it been doing for you?

March 16th, 2009

Twitter for Churches Webinar Provides Fresh Ministry Ideas

It’s been a few weeks since I’ve updated everyone on what’s going on Twitter-wise at LifePoint. Last week, I listened in on a “How Twitter and Social Media Can Revolutionize Your Church Communications” webinar given by Anthony Coppedge and sponsored by Worship Facilities Magazine. More or less, the webinar reviewed Coppedge’s The Reason Your Church Must Twitter ebook, but it gave me some more ideas for incorporating Twitter into the life of LifePoint.

Good Reminders

The webinar reminded me that Twitter does not replace what we’re doing at LifePointOzark.com or on Facebook. Twitter is simply an additional method we’re using to communicate with our people. The number one benefit of using Twitter to communicate is sending text messages to cell phones for free. Neither the website nor Facebook can do this, and we’ll be thankful we have this communication system in place when we one day need to send word to our people faster than email or phone call.

Fresh Ideas

As these type of things always do, the webinar got me thinking, and I came up with a few more ideas for Twitter at LifePoint. For starters, I’d like to implement a LifePoint-specific hashtag (i.e. #lpco), so when our people start using Twitter heavily and (hopefully) begin conversations with one another regarding LifePoint, we can all track one another with this hashtag.

I’m also going to commission Chris to redesign the announcement screen graphic for Sunday mornings; the new graphic will include (very brief) instructions for getting LifePoint updates to cell phones. Once we have all the key ministry leaders using Twitter to communicate with their people, I’ll add a list of all Twitter accounts to our bulletin, so people can subscribe to those accounts, too.

Things To Do

Here’s where things start to get hairy, well, they feel hairy to me. I have lots to do, and there’s specific order that I’d like for them to happen, but that sort of depends on my leaders.

  1. Get key ministry leaders on Twitter. I already have our pastors on Twitter, and the next logical step is our main leaders. We have a keymin meeting on Sunday, and Twitter is on the agenda thanks to CB, the youth leader and the guy who leads the meeting. My biggest challenge is communicating that each separate group can a) use Twitter to communicate better but b) that’s going to look different for each ministry so c) it’ll only be as good as they make it. If they get on board, Sunday night and Monday morning are going to be filled with getting them set up.
  2. Get our people on Twitter. As I said above, we’ll introduce church-wide announcements on Sunday mornings with a new screen graphic, and once the key ministries are up and running, I’ll add their ministries to the bulletin. Even so, I know how reluctant people can be to trying new things, so I’m thinking a Twitter 101 workshop. Something real “quick and dirty.” Maybe 45 minutes after services one Sunday. Encourage people to bring their phones or laptops. Quickly explain Twitter, define the essential jargon, describe how to use it at LPC, and get people set up on their own machines.
  3. Repeat #1 and #2 until they stick. We all do this; we say we’re going to try something new and stick with it, but we inevitably fall off the wagon. I imagine I’ll have to stay on the leaders and our people to get them using Twitter consistently.

So that’s what I’m facing. I guess I’ll be spending some of my week working on handouts for the ministry leaders.

In other news, I’m uber excited for some upcoming networking opportunities. Tonight, I’m going to the Blogaronis, Springfield’s local blog awards. No, I wasn’t nominated, but my blogging pal Teresa and I want to meet some local bloggers. Then in April, there’s a Springfield tweetup for area tweeple. Very cool. And I’m also going to Oklahoma City in April to attend a Church 2.0 forum. Lots of networking, which scares me because you know how I don’t like small talk or meeting new people, but since I know I have blogging, Twitter, and church 2.0 in common with all these new people, I’m hoping that takes the edge off. W00t!

March 11th, 2009

DMCA Resources for Bloggers

Last week, I wrote about copyright and creative commons for bloggers, and I want to revisit that briefly today. Thanks to Steve, I’ve been reading PlagiarismToday.com, who had a post about the problems bloggers are having with Google’s DMCA policy. Essentially, Google isn’t keeping records of DMCA take-down requests and is removing blog posts without notifying the bloggers. When the bloggers request information about the DMCA take-down request, Google can’t (or won’t) provide it. Google also seems to be making it difficult to submit DMCA take-down requests, requiring them to be submitted via snail mail or fax instead of email.

I’m not aware of any copyright problems with my blogs; however, I reviewed the policies of some other blogging platforms (+ Twitter), and they’re all pretty straightforward and specify how to request a DMCA take-down. Here are the links to these sources:

Anyway, I wanted to pass this information along today. It’s a good idea to review the DMCA policies of your blogging platform or web host (mine didn’t have one that I could find), and it’s always a good idea to backup your work on a local machine in case you ever need to provide proof of ownership to a third party. Happy blogging!

March 5th, 2009

Three Must-Have Twitter Tools for Multiple-Account Management

You may or may not believe this, but I don’t like being on the cutting edge. I mean, I liked The Cutting Edge, but I’m usually hesitant to try new technologies the instant they come out. Even though Twitter is new to about 90% of the people I talk to, I joined Twitter nearly a year ago (I had to look up my first tweet), so I’m still far ahead of the popularity Twitter has received since the New Year. As I try to educate friends and family and coworkers about Twitter, I find myself trying new Twitter clients and services nearly every day, and my eyes search urgently for any Twitter news in gReader. I’m so excited about Twitter that I even started a Twitter account just so I can tweet about twittering. As I told my mom and Chris, I am an unstoppable Twitter monster.

But I’ve also become the go-to resource for Twittering among my circle of peeps. I find myself repeating the same things over and over again as I explain Twitter to them and recommend tools to make it work for them. Most of these things have made their way into the little Twitter project Linden and I are working on, but some are worth discussing today, especially in light of how I’m using them to manage eight Twitter accounts (at the time of this posting), both personal and work-related. Today, I thought I would share three of the tools I’m currently swearing by in my management of Twitter.

HootSuite
HootSuite logoHootsuite is the first Twitter tool I grafted into my Twitter habit, so I’ve been using it the longest. This web-based service allows users to manage multiple Twitter accounts from one dashboard, and it lets them add editors to specific Twitter profiles. Though HootSuite is still in beta and has had several scheduled and unscheduled down times in the last few weeks, there’s lots of promise for this tool. The HS team is especially deliberate in notifying users of outages and in conversing with users about problems, ideas, and other feedback.

Features I Love

Features I’m Waiting For

  • TwitPic functionality
  • Ability to add existing HootSuite users as editors to my account
  • Cross-profile stats, so profiles can be compared against one another

TweetDeck
TweetDeck logoI adopted TweetDeck a few weeks ago in an effort to find a tool that would automatically update itself when new tweets came in. You see, I’m not a fan of going to Twitter or HootSuite every few minutes and hitting F5 to see if I have updates. If I have to go anywhere to get the information that I think should be coming to me, well, no thank you. TweetDeck uses Adobe Air and is a light-weight desktop program that posts a small notification in the upper-right corner of my screen when a new tweet comes in. I use TweetDeck only for my personal account, the one with all my friends and co-workers, since I want to be “on” Twitter with that account most of the time.

Features I Love

  • Multiple panels/columns for organizing tweets however I deem they need to be organized
  • Ability to view profiles and follow from within TweetDeck
  • Grouping my friends
  • Hashtag links to Twitter search

Feature I’m Waiting For

  • Multiple profiles management
  • Scheduling posts in the future

Twhirl
Twhirl logoStarted trying Twhirl just this week because it allows you to manage multiple profiles from your desktop. Like TweetDeck it uses Adobe Air to keep the program low on memory usage, and it automatically notifies me of new tweets to my open profiles. Even though I haven’t used it long, here’s what I love about it:

  • Multiple profiles management
  • Tight notification control
  • Flexible and movable profiles

I haven’t identified any features I want in Twhirl, maybe because I haven’t used it for long. Already, I’ve decided that I like working with TweetDeck over Twhirl, but I really need to have the live interactivity with multiple accounts right now, and HootSuite doesn’t offer live interactivity. So I’m stuck managing Twitter with all three of these tools for now. Since Twitter is still relatively new, these tools are, too, and I’m sure they’ll grow with Twitter along the way.

I’m always on the lookout for new tools people use to make Twitter work for them, so if you come across something you love, send it my way.

March 4th, 2009

Web Traffic Experiments—Changes, Tests, and Trends?

So, so, so much thinking. I am never bored with web development because there is always so much to research, study, do, and test. In the last week or so, I’ve been studying the traffic sources here at SarahJoAustin.com and over at LifePointOzark.com, and at both, we’re getting a growing amount of search engine traffic. That’s good, and I’m pretty sure I can attribute a lot of that growth to the use of the SEO All-in-One Pack, a WordPress plugin that allows me to add description and keyword meta tags to each post. Bueno.

But I’m concerned about a drop in the traffic from referring sites and direct traffic. It seems as though people are finding specific posts on SJA and LPO, but they’re not sticking around to check out the rest of the site. No bueno.

So I’ve made some adjustments to both sites and their RSS feeds, and I’m keeping tabs on the stats to see if anything changes. And in case it matters, I tend to develop SJA and LPO together because they use the same WordPress core and many of the same plugins, but their audiences are somewhat different. SJA has about 40 subscribers via RSS while LPO has about 130 via email. SJA has more followers on Twitter, but LPO has more fans on Facebook. The SJA readers tend to be a bit more on the bleeding edge of the Internet than LPO’s readers. There’s some overlap, but not much.

This was the state of SJA and LPO:

  • SJA and LPO were both imported to Facebook notes (my profile and the LPC page, respectively).
  • SJA and LPO were both fed to their respective Twitter accounts.
  • Both SJA and LPO RSS feeds were full text.
  • SJA’s Twitter account is fed to my Facebook status, so my tweets about SJA go to Facebook.

And this is what I changed:

  • Both SJA and LPO RSS feeds are summarized. About three lines of text are sent to the RSS feed, which means that I lose all text formatting and the first few sentences must compel people to click through to the web sites. Bleh. I don’t think this will be an issue for SJA, but I’m curious about LPO since many of its readers subscribe through email and are used to getting full text in their emails. At the same time, as LPO increases its content, summarized posts will keep the email brief and scannable.
  • Both SJA and LPO are still fed to their respective Twitter accounts. This allows readers an alternative method of subscribing to the RSS feed (by following these accounts). I added instructions to the LPO site for receiving updates via text message (via Twitter), so people can receive our feed via email, RSS, or text message/Twitter.
  • SJA is no longer imported to Facebook notes. My friends were commenting on my notes/posts in Facebook rather than commenting on SJA, which meant they were getting my content on FB rather than on SJA. I’m also working to delete my 300+ imported notes from FB. My friends can still read my headlines/recent posts in my FB status and can follow a link to my blog.
  • LPO still imports to Facebook notes. Now these are summarized notes, so LPC fans still have to go to the web site for complete info.
  • Both SJA and LPO utilize the WordPress 2.3 Related Posts plugin. This plugin finds related posts for the current page, and adds them to the bottom of the post. My hope is that SJA and LPO will be a bit more “sticky” and keep readers around for longer spans of time.

It’s been about a week, so any “trends” in traffic are hard to decipher with so little data; however, there is some difference in the stats from Google Analytics:

  • On SJA, direct traffic is up about 26% and referring site traffic is up about 22%.
  • On LPO, direct traffic and referring site traffic are both up about 1%.
  • For SJA, clicks from Facebook have increased about 31%, 23 clicks to 35 clicks.
  • For LPO, clicks from Facebook have increased 257%, from 7 clicks to 25 clicks.
  • Visits, unique visitors, and pageviews are up on both sites. On SJA, 30-47%, and on LPO, 2-5%.

My best guess for the increase in SJA traffic is the closure of BloggersGuide.net last week. Any traffic that was going there is being redirected to SJA. And for the increase in LPO Facebook clicks, we added a bunch of old pictures to our page and discontinued our Picasa web albums, and our people are getting tagged in those albums and those tags are appearing in news feeds across Facebook. There are too many variables to know whether my traffic plan is working, but I’m hoping these mini trends are a sign of what’s to come. As always, I’ll keep you posted.

March 3rd, 2009

The Skittles Social Media Dream: Taste the Rainbow

2061152451_8b055e389a_mThe blogosphere and the twittersphere were abuzz about Skittles.com yesterday. Before you read the rest of the post, check it out (you’ll have to provide your birthday and agree to the terms and conditions) and report back to me. Interesting, huh? Essentially, Skittles is utilizing the power of social media–using what Skittle eaters were already saying–to generate Skittles.com content on Twitter, Facebook, YouTube, and Flickr.

Everyone has had an opinion, and I know the hype will die down quickly, as all things do on the Internet, but I gotta say, I think Skittles got it right. Skittles figured out that people will come to their site to look up nutritional information or to contact the company, but those same people won’t stick around for much else. But they might already be talking on Twitter about the Skittles snack they’re eating. Or they might join other Skittle eaters in a group on Facebook. Or they might take a cool photo of Skittles to share on Flickr. Or they might make a Skittles-themed video for YouTube. I don’t eat a lot of Skittles, but I might be inclined to check out Skittles on these sites.

As a web developer who is quickly becoming a social media nut, I’m totally envious of all that content, all those users. Talk about a dream! I struggle with LifePoint Online (our entire online presence) and the lack of participation on our web site and on our Facebook page. We’re getting to know Twitter. We’re on YouTube, but not much is happening there because we haven’t really pushed it. And we’re not on Flickr (yet?). I’m not sure who’s fault it is, this lack of participation. On one hand, I’m probably a little too gung-ho on this whole social media craze, but am I wrong to see its possibilities at LifePoint? On the other hand, many of our people are just now getting on the social media train, and it’s not their fault we’re remedial social networkers. We’re in the Midwest, the Ozarks. Things move a little slow here.

So I guess I’m just dreaming today. Tasting the social media rainbow, so to speak. Imagining what might someday be for LifePoint Online.

February 27th, 2009

Pew Provides Twitter Demographics & Insight for Church Use

Man, I’ve been reading a ton of crazy awesome stuff this week. My brain is going to explode. Well, actually, that’s what this blog is for, brain shrapnel. (That would make an awesome blog title. I should buy the domain name.)

Today’s reading isn’t really all that new, especially in Internet terms. February 12, the Pew Internet & American Life Project released a study on the use of Twitter by online adults. You probably heard all about it two weeks ago, but I’m reading it for the first time. (And BTW, a huge thanks to Pew for their incredible research project. I think half of my thesis sources were from them.)

First off, my one beef with this study: Pew’s definition of Twitter includes “use of status messages or mood and location messages on a social network site.” While I agree that all these tweets and status updates are virtually the same thing, calling them all Twitter is misleading. But now you know. Let’s get to the good stuff.

Not surprisingly, Twitter has been most embraced by young adults, 18-24 and 25-34. Perfect, that will be my argument for getting the twentysomethings at LPC to get on Twitter. But let’s think about it. Five years ago when Facebook launched, it was launched to the public, the older young adults were in college–Facebook’s target. And the younger group was in high school, Facebook’s second target. It’s also important to note that after age 35, the use of Twitter drops to 10%. That means I’ll have to work on getting many of the parents at LPC to use these services.

Another big “surprise,” Twitterers are more likely to use wireless devices when making updates. In fact 76% of them use the Internet wirelessly (17), and they’re more likely to use their cell phones to text and go online than the rest of the cell-phone using population. When we get bored, we whip out the laptop or iPhone and see what everyone else is up to online. If LPC’s people aren’t wireless in one form or another, the chances that they’re going to tweet are slim. Good to know.

I love this: “The use of Twitter is highly intertwined with the use of other social media; both blogging and social network use increase the likelihood that an individual also uses Twitter” (9). I could’ve told you that. Social media is like crack. You start blogging, then you start reading other people’s blogs, then you follow them on Twitter or friend them on Facebook, and before you know it you’ve made friends with people you don’t even know (Hi, lifestudent and Lorraine!)

Pew presents a “portrait of a Twitter user” (12) and gives some key demographic information on Twitterers. For one, their median age is 31 (13), right around the median age at LifePoint. They’re also more racially and ethnically diverse, but that’s because the youngest American young adults are more diverse than the rest of the population (14). Twitterers can mostly be found in urban areas (35%), which is probably due to better Internet, wireless, and cell phone services in those areas. Because let’s face it, if you are using dialup in your rural neck of the woods, the last thing you want to do is waste time and bandwidth telling other people what you are doing, which is waiting for pages to load. Ozark presents a challenge. In the last 15 years, it’s grown from very rural to nearly urban. Internet and cell phone services have kept up, but there are many people who still live in what we call “the sticks.” Not that they’re rednecks or anything, but once you get out of city limits, Internet service often goes down the drain. And so does their Twittering.

Twitterers like getting their news on their mobile devices, and they’re less likely to use traditional media (like physical newspapers) to get their news. If this isn’t an argument to communicate LifePoint news via Twitter, I don’t know what is. Pew wraps up their report with this:

Twitter users engage with new and own technology at the same rates as other Internet users, but the ways in which they use the technology–to communicate, gather, and share information–reveals their affinity for mobile, untethered, and social opportunities for interaction. … Twitter … enhances these opportunities (22).

So I guess the key is to get our people the information they want so they can “communicate, gather, and share” it. The question remains, Are we providing the information that they want? I’d like to think we are, but it’s tough to tell. Communication around here seems to be one way, and there aren’t very many two-way conversations regarding the information we provide. Good thing? Bad thing? I’m not sure.

February 26th, 2009

Frazzle Rock: My New TV Show

If I could create a TV show based on my day, I would call it “Frazzle Rock.” I have been frazzled all day long, and it would be a good day to live underground and eat radishes. My day has been insane since my first step into the office today, and on top of that, I had a cup of coffee this morning, so I’m jittery on top of everything else.

First, a quick update on my meeting with the youth guy last night: CB was totally onboard with Twitter, and he started getting the youth to sign up last night. Introduced him to HootSuite and TweetDeck and got the youth account set up. I’m excited to see how he’ll be using it to stay in touch with the students and their parents. On to my Thursday…

My first joy of the morning was a note from my boss to return some books that we had purchased for the resource wall. We’re in the middle of a sermon series about the family, so the wall is covered with books about marriage, sex, parenting, kids, teens, etc. To his dismay last night, the boss noticed that the book titled “How to Talk to Your Kids About Sexuality” was endorsed by Ted Haggard. Eek! Granted, the book was published long before the incident, but as a church, we simply can’t recommend books with that kind of endorsement.

And women’s Bible study was this morning, which was fine and I love having the moms and their kids in the building, but when you’re already frazzled, more activity is not what you need. Once the building cleared out, I was able to tackle my set of Thursday tasks. Then I got a series of phone calls from miscellaneous people asking a variety of different things of me, and I hadn’t had lunch, so I was not only jittery but getting grouchy.

Ate lunch, took 30 minutes to just sit and breathe, and then I had a meeting with Linden to discuss our Twitter project. I really didn’t think we had too much to discuss, but I have quite a few notes. We discussed the audience and scope of our project and nailed down some goals for it. Not sure when or where we’ll release it to the public, but we think it will be a good resource for those who are brand new to Twitter and haven’t figured it out, whether for personal or business use. It was awesome to talk to Linden (gotta love Google voice chat), but we both agreed it will be tons better when we’re both on the same continent.

After wrapping up some loose ends in the office, I took some notes and brainstormed for a creative communications meeting tonight. Web development falls under creative comm along with photography, design, video, and production at LifePoint, and the leaders of all those areas are meeting tonight for coffee. I have seven minutes to hit the highlights of web development, and my three main points are

  1. Twitter implementation
  2. Sermon archiving
  3. Redemption story writing

I’ll also be commenting on specific challenges I’m facing right now, which are training my volunteers to take some of my web development load and creating fresh content for the web site. And then we’re brainstorming for the next sermon series on Ruth; I have some ideas, but they’re in no way related to web development.

Now wouldn’t you all watch a TV show of me in my cave-office going about my day? Granted, I’d be a bit muppet-ish, but that’s part of the fun!

 

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